My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


I was born and raised in a small, country corner of Southwest Georgia and it always brings me joy when I find someone new that’s either from there or simply heard of the area. Even though I’ve moved away, it’s still ingrained in my mannerisms and my dialect can easily morph depending on who I’m talking to. Despite it being so far from Metro Atlanta, there have been many greats born on that land who have made history and influenced Black culture. Join me as we shine a Historical Spotlight on Alice Coachman, the very first Black American woman to win a Gold medal in the Olympics.