My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


Sometimes, it’s hard to find your passion. You usually go through your childhood trying any and everything to figure out what you gravitate towards. While some people realize their life’s calling early, some have to go through trial and error to truly understand what they enjoy. It’s a luxury when your passion can align with your career or even help others along the way. Join me as we shine a Historical Spotlight on Thomas Bradley, the very first Black mayor of Los Angeles who addressed issues of disparity and ushered in much needed change for the city.