My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!
Skype used to have a firm hold on the virtual conferencing market until the 2020 pandemic forced companies like Google, Zoom, and Microsoft to create competing products. When everyone had to shelter in place, businesses were forced to embrace new methods of communication with customers and employees. Families that were spread out used some creative ingenuity to maintain close relationships, but none of that would have been possible without some key technological advancements decades prior. Join me as we shine a Historical Spotlight on Marian Croak, the Black American woman who originally developed the voice over IP technology that drives video conferencing.
I’m a firm believer that everything happens for a reason. We are exactly where we are supposed to be in our journey. There is nothing, and I mean nothing, that we encounter that isn’t a blessing or a lesson. Everything is literally mapped out in God’s perfect timing for us…we just have to trust in Him and know that He will never put us through more than we can handle.
Music truly makes my world go around. I never get tired of listening to my favorite songs or building the perfect playlists for every occasion. Most of my listening statistics include R&B, hip-hop, rap, and soul and has evolved over time as I’ve gotten older. Join me as we shine a Historical Spotlight on Jill Scott, one of my all-time favorite artists who has stamped herself as a legend in Black culture.
Ice cream is a dessert loved by many, especially since it comes in numerous different flavors, shapes, and forms to satisfy anyone who craves the creamy concoction. From Drumsticks to pints to Dreamsicles and everything in between, all ages can find something they enjoy. While it’s now a popular treat, there was once a time when Black people weren’t allowed to eat it. Join me as we shine a Historical Spotlight on butter pecan ice cream and why it’s a delicacy loved by Black Americans across the country.
January is the most cliche time of the year to re-invent yourself, but it’s usually the easiest month to actually change your habits. Not only is it the very first month of the year, but there’s a lot of marketing money spent to motivate you to jump back into the gym, purchase a fancy new planner, or even go back to school and advance your career. Fresh off the grind of the holidays, January is an easy way to get back to normal life. While I didn’t make any resolutions or goals last year, I’m in the mood to see what I can make shake in 2026.
Unity is important in advancing a group’s interests politically, economically, and socially. Many times we’ve seen uprisings and movements fail because everyone involved weren’t operating on the same accord. Detractors can originate from amongst the group or they can be manufactured to infiltrate and undermine the group’s efforts. Join me as we shine a Historical Spotlight on Kwanzaa and dive into why it’s problematic for Black Americans who built the United States.
The University of Tennessee’s live mascot, Smokey XI, recently retired due to his reserved temperament that made him uncomfortable in public settings. It was reported that he had trained for two years in order to deal with the rambunctious demands of an SEC football program that ranged from attending packed games to making appearances and interacting with fans. While the story is a funny one on the surface, it really serves as a deeper reminder that unfortunately, you can’t force yourself to fit into a square that wasn’t designed for you.
Black Americans have always struggled to gain a foothold economically, socially, and politically in America. From the evil act of slavery to discrimination, generations have had to fight tooth and nail just to have some semblance of peace. Even when smart business owners abided by segregation laws, their organizations were often undermined and sabotaged simply because of their success. Join me as we shine a Historical Spotlight on Bruce’s Beach, a successful Black beach resort in California that was unjustly taken by eminent domain.
As winter firmly grasps us in her cold embrace, it’s important to practice some small, but very important routines to ensure your home stays safe and secure during extremely frigid temperatures. Not only does the risk of fires skyrocket during colder months, but there’s always a threat of water pipes freezing over and busting. If you’re anything like me, you don’t mind the cooler temperatures and actually enjoy bundling up in hoodies and warm, soft clothing, but if you’re absolutely against the chill, you’re counting down the days until warmer weather returns.


Starting a business is one sure-fire way of securing economic stability. During Jim Crow, Black Americans were forced to get creative with how they sustained themselves especially since most lucrative jobs were reserved for white workers. They also had to work twice as hard to get half as far since, culturally, they didn’t have the luxury of passing along generational wealth. Join me as we shine a Historical Spotlight on the Burdines Store, a successful Black American owned department store in Miami.