My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


There’s nothing I love more than an ice cold Lime Coke Zero. It’s truly a shame that the only time I can enjoy one is when I eat at a restaurant that has a Coke Freestyle machine like Wendy’s and even those have started becoming extinct as stores like Zaxby’s remove them from their menus. I can’t buy a 12-pack of cans in a grocery store, I can’t order it while at a sporting event, and I can’t just randomly enjoy one without going on a wild witch hunt. Join me as we shine a Historical Spotlight on Coca-Cola as a company and the discriminatory policies they had toward Black Americans that allowed Pepsi to become a major competitor.