My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


Families around the country are gearing up for a brand new school year. From checking off supply lists to meeting faculty during open house, August is a busy time of year. Educators spend a massive amount of time with children and often leave lasting influences on their growth and development. For Black Americans, it’s important that our children are around adults who will advocate for their safety, progression, and well-being while in a school setting. Join me as we shine a Historical Spotlight on the impact of integration on the public education system and how it led to over 40,000 Black teachers getting pushed out of the classroom.