My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


There are numerous examples of Black Americans putting foot to pavement and fighting for their rights. From the early days of slave rebellions and modern day resistance, no other demographic has had to endure horrid conditions, unfair treatment, and injustice quite like we have. Regardless of the circumstances, we have refused to allow our spirits to be broken and have carried on the good fight for centuries. Join me as we shine a Historical Spotlight on the 1970 Augusta Riot, an uprising that shook a Georgia community and led to lasting change.