My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


Brand loyalty can either make or break a company. Having a reliable and predictable customer base ensures that organizations are able to plan for the future, introduce new products, and offer additional services. However, sometimes high level executives lose sight of the plot and allow discrimination and high profit expectations to run a business into the ground. Join me as we shine a Historical Spotlight on Cadillac and how Black Americans actually saved it from financial ruin.