My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


The Black family has been a target for destruction from the early days of slavery, to the rise of single-parent households, and all the way to modern times of mass incarceration. For example, the War on Drugs, extreme racial profiling, and limited civil rights have all forced Black families to make hard decisions and face difficult situations just to provide for their loved ones. There’s an unfair stereotype that Black Americans unproportionately benefit from the federal welfare system more than other demographics. Join me as we shine a Historical Spotlight on the history of welfare, the negative stereotypes placed on Black Americans, and who actually benefits the most from the system.